Meet them where they’re at …
Easy Read
Barbenheimer has taken over the world the last few weeks …
I’ve seen both films. One an explosive epic and one a vibrant empowering adventure.
Combined, they’ve sailed past $1.5 billion worldwide.
The average cinema ticket price is $10. That means 150 million people around the world have probably seen these movies.
And I highly recommend you do too.
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Not for the epic atom bomb explosion or big musical numbers.
But because 150 million people have gone to see them.
Take a sec to think about that. 150 million brains. 300 million eyeballs. Gripped, roped in, gawking at the same sequences and words. Loving every minute. [If the ratings on Rotten Tomatoes are anything to go by.]
That means they all felt the same thing. Shared the same experience. The language brought them together.
Go watch them. Watch them closely. Feel what 150 million people have felt.
There’s a reason for this success:
There are the words people relate to
There are your lessons in crafting stories that sell
There you can learn the winning aspects of copywriting … of storytelling for $10.
Mass appeal is a great teacher. Allow yourself to be absorbed in it often.
Meet them where they’re at.
