How to write copy people believe in
Easy Read
Clyde Bedell was one of the great direct response writers of his generation …
… and a shockingly little-known one at that. He passed away in 1986
Bedell was bound by the basic belief that “good selling is serving.” That “advertising should be honest, scrupulously honest, honest in spirit as well as to the letter.”
Because, when you’re honest, more people will buy from you. More people will believe what you’re selling.
Find the Easy Reads helpful? LEAVE A REVIEW
It’s probably the most important lesson from his timeless teachings in How To Write Advertising That Sells
In it, he lays out the 7 keys to believable copy. A checklist based system to fill people with conviction to buy.
These are those keys:
Present the main idea 3 times
Tell of the products popularity
Zero in on bona-fide testimonials
Give assurances & proof
Guarantee, if you can
Make your offer vitally valid
Convey the value definitively
Take Eddie Shleyner, creator of VeryGoodCopy.com, this is his home page…
First key …
Second key …
Third key …
Fourth key …
Fifth key …
Sixth and seventh key …
Remember:
If they believe it, they’ll buy it.
