Marketing & Repetition
Easy Read
Jordan, my wife, is at the kitchen table, surrounded by sheets of paper.
She’s revising for an exam. Her notes in her hand, her head tilted slightly to the left, eyes looking up and right trying to remember the definition of Project Management.
She stumbles at first, but repeats it over and over and over, until…
“Project management…is the application of processes, methods, knowledge, skills annnnd …”
Find these Easy Reads helpful? LEAVE A REVIEW
her eyes wince as she searches for the words …
”…experience to achieve the project objective”
Nailed it. Third times the charm.
I smile at her while washing the dishes. Then cocky, take a crack at it myself …
“Project management is the application of processes, methods, knowledge, and experience to achieve the project objective”
“You forgot skills” she says smugly.
“Close enough” I shrug.
In copywriting, it takes repetition to get it…
It took Jordan 3 tries to nail the definition of project management.
But it’ll probably take you 10s (or 100s) of attempts to master copywriting. That’s just part of the gig. Have patience and frequently flex the muscle.
🔎 Go deeper here: Copywriter, be patient
How?
Practice.
Try these exercises daily and you too could be a great writer.
Copywork the words of your idols by hand. Slowly. Meticulously. This will seep their style and words in your mind.
Set up an email for a loved one, a friend, or anyone, then write to them, sharing stories, advice, and knowledge. Take 15 minutes per day and say something to them. Anything.
Synthesise existing work. Take an article and cut it down to 1/4 of its size (200 words becomes 50) without sacrificing the meaning. Eddie Shleyner says Wikipedia entries are perfect for this.
Repeat these often. Over and over and over. Then one day, you’ll get it.
