Steal my method for idea generation
Easy Read
Generating your own ideas is difficult.
It takes brain power. Time. Thinking.
And that’s something I’ve found humanity to wince at.
Thinking for themselves.
People don’t want to do, they want to be done.
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That’s why Plagiarism keeps stinking up the place. Copy and paste crimes committed by even the biggest ‘market leaders’.
And the cold truth is, it’s because they can’t be bothered to think to write good copy.
They want to have already written good copy.
Instead of going down that route, why don’t we lock that in a dungeon and try a little bit of this instead …
Living.
Because that’s the best ‘original’ idea generator I know.
What I mean is, most of my ideas come from the everyday stuff (except what I learn while reading)
I’ve written stories about building IKEA furniture, being late to work, renovating our home, cooking spaghetti and made it into a writing lesson.
They key is to be curious. Hemingway writes:
“Write a lot–but see a lot more. Keep your ears and eyes going and try all the time to get your conversations right.”
Watch the world, pick up on small scenes and relate those back to copywriting through stories.
I do it like this:
Find the Big Theme. The story I shared about building the IKEA furniture was one of joy.
Ask: “How can joy (or Big Theme) relate to copywriting?”
Connect: “Well readers should feel emotion when they read your words. What emotion is more positive that happiness?”
Write: A simple happy family scene was linked to how your writing should make the reader feel happy.
Two worlds connected by one main theme, one main emotion.
And best part … it was a lesson gleaned from the wonderful everyday. Not by plagiarising another writer. But by simply being present and awake to whats going on around you.
Not much of a “scientific method”. But it helps me keep it real.
And I’d much rather that than the alternative.
