A lesson in writing headlines

 

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I could tell you what you already know.

Headlines need to hook your audience, they’re the most important aspect of your copy, without a good one you’ll FAIL!

And scaremonger you into a writers depression.

But I won't because you’ve been through that.

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What I will say is, you can read all you want about how to write a stellar headline but the only way to write one … is to write one.

Easier said than done, I know. And if you're like me you sometimes need inspiration to springboard off and get you going.

So here's 10,000 headlines.

Go to https://prettyflycopy.com/table-of-contents/ and be inspired.

Justin Blackman, founder of pretty fly copy dot com wrote 100 headlines a day for 100 days. Some great, some good, some bad, some we don’t speak of.

But he's now a certified master at crafting an attention grabbing, stupidly high converting hook. Because he practiced like something not right.

You gotta write headlines to get good at headlines. Pick a brand, dive a little into them, then challenge yourself to beat their current hooks.

Write as many as you can. Then you'll be a wizard like Justin.

By Ryan Heaney (more so Justin Blackman).

 
 

 

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