A lesson in writing headlines
Easy Read
I could tell you what you already know.
Headlines need to hook your audience, they’re the most important aspect of your copy, without a good one you’ll FAIL!
And scaremonger you into a writers depression.
But I won't because you’ve been through that.
What I will say is, you can read all you want about how to write a stellar headline but the only way to write one … is to write one.
Easier said than done, I know. And if you're like me you sometimes need inspiration to springboard off and get you going.
So here's 10,000 headlines.
Go to https://prettyflycopy.com/table-of-contents/ and be inspired.
Justin Blackman, founder of pretty fly copy dot com wrote 100 headlines a day for 100 days. Some great, some good, some bad, some we don’t speak of.
But he's now a certified master at crafting an attention grabbing, stupidly high converting hook. Because he practiced like something not right.
You gotta write headlines to get good at headlines. Pick a brand, dive a little into them, then challenge yourself to beat their current hooks.
Write as many as you can. Then you'll be a wizard like Justin.
By Ryan Heaney (more so Justin Blackman).